Executive Leadership Journey

Executive Career Snapshot

18+ years leading manufacturing operations, procurement transformation, strategic sourcing, supply chain optimization, factory commissioning, operational excellence, digital transformation, and sustainability initiatives across consumer electronics, home appliances, FMCG, industrial manufacturing, and circular economy sectors.

Delivered:

  • 5 manufacturing plants commissioned

  • PKR 800M+ capital projects

  • 73% purchasing growth

  • PKR 150M+ savings

  • <0.1% defect rates

  • Global sourcing across USA, China & UAE

Head of Purchasing (Senior Level III)

Nexrise Commerce LLC DBA Device Giant

Aug 2023 – Present

Executive Mandate

Directed global sourcing, procurement transformation, analytics, inventory optimization, and circular economy operations supporting electronics refurbishment and remarketing across international markets.

Key Outcomes

✔ Increased purchasing volume by 73%

✔ Improved working capital by 25%

✔ Reduced sourcing cycle time by 25%

✔ Built advanced procurement analytics framework

✔ Led global sourcing across USA, China, and UAE

Core Competencies

  • Global Strategic Sourcing

  • Electronics Procurement

  • Auction & Bid Management

  • Reverse Supply Chain

  • Procurement Digital Transformation

Key Contributions

  1. Reduced sourcing cycle times by 25% through procurement automation and analytics.

  2. Increased purchasing volume by 73% while improving profit margins by 5%.

  3. Managed global sourcing operations across USA, China, and UAE markets.

  4. Improved working capital performance by 25% through demand planning and spend optimization.

  5. Built advanced analytics frameworks supporting device mapping and market intelligence.

  6. Implemented KPI dashboards enabling real-time procurement and pricing decisions.

  7. Directed RFP, RFQ, and ITT processes improving supplier selection and bidding outcomes.

  8. Strengthened RMA, claims, and vendor dispute management reducing financial losses.

  9. Ensured R2V3 compliance and lifecycle traceability across refurbishment operations.

  10. Led digital transformation initiatives improving procurement scalability and operational efficiency.

General Manager Factory Operations

Golden Girl Cosmetics

Oct 2022 – Aug 2023

Executive Mandate

Led enterprise manufacturing operations, infrastructure development, supply chain optimization, and large-scale capacity expansion initiatives.

Key Outcomes

✔ Doubled factory capacity

✔ Delivered PKR 80M warehouse project

✔ Executed 550KW industrial solar initiative

✔ Improved manufacturing scalability

✔ Strengthened GMP compliance

Core Competencies

  • Factory Leadership

  • Manufacturing Excellence

  • Industrial Engineering

  • Capital Projects Management

  • GMP Compliance

Key Contributions

  1. Directed factory operations across 25 departments and 275+ employees.

  2. Doubled manufacturing and warehouse capacity through expansion initiatives.

  3. Delivered PKR 80M warehouse infrastructure project exceeding 40,000 SQF.

  4. Re-engineered plant layouts improving productivity and workflow efficiency.

  5. Introduced manufacturing automation reducing waste and production costs.

  6. Implemented CMMS reducing downtime and improving maintenance effectiveness.

  7. Led 550 KWp solar project reducing energy costs and carbon emissions.

  8. Expanded power infrastructure from 300 KVA to 800 KVA supporting growth.

  9. Achieved full GMP compliance across production and quality operations.

  10. Optimized procurement and supply chain performance improving material availability.

Head of Factory

Amber Capacitor Limited

Jan 2022 – Oct 2022

Executive Mandate

Led high-volume capacitor manufacturing operations serving domestic and export markets.

Key Outcomes

✔ Production increased by 35%

✔ Lead time reduced by 20%

✔ Procurement cost reduced by 10%

✔ Improved OTIF performance

✔ Enhanced ISO 9001 compliance

Core Competencies

  • Plant Management

  • Production Planning

  • Lean Manufacturing

  • Quality Systems Management

  • OEM Manufacturing Operations

Key Contributions

  1. Managed end-to-end manufacturing operations producing 70,000 units daily.

  2. Increased production output by 35% through process optimization.

  3. Reduced lead times by 20% using ERP-enabled planning systems.

  4. Improved production efficiency by 20% while enhancing OTIF delivery.

  5. Strengthened ISO 9001 quality systems reducing defects and process variation.

  6. Ensured compliance with IEC, UL, EIA, JIS, and export standards.

  7. Reduced procurement costs by 10% through supplier optimization.

  8. Improved inventory performance and working capital utilization.

  9. Implemented KPI-based performance monitoring and operational controls.

  10. Led warehouse and infrastructure expansion supporting future growth.

General Manager Samsung Factory Operations

MRM Traders | RNR Industries – Samsung Electronics

Aug 2014 – Jan 2022

Executive Mandate

Led greenfield manufacturing setup, supply chain integration, ERP implementation, quality systems, and operational excellence across multiple appliance manufacturing plants.

Key Outcomes

✔ 5 manufacturing plants commissioned

✔ PKR 150M+ savings delivered

✔ <0.1% defect rates achieved

✔ Logistics costs reduced by 15%

✔ Customer satisfaction improved to 99%

Core Competencies

  • Manufacturing Operations Leadership

  • Supply Chain Transformation

  • ERP & Systems Integration

  • Consumer Electronics Manufacturing

  • Large-Scale Capital Projects

Key Contributions

  1. Led setup and commissioning of five Samsung manufacturing plants.

  2. Directed operations across 10 departments and 100+ employees.

  3. Achieved defect rates below 0.1% through world-class quality systems.

  4. Delivered PKR 150M+ savings through procurement and project optimization.

  5. Improved manufacturing throughput and production efficiency.

  6. Reduced transportation costs by 15% through logistics optimization.

  7. Implemented Samsung GCSP and GSPN systems reducing turnaround times by 25%.

  8. Integrated ERP systems improving inventory and financial visibility.

  9. Delivered major infrastructure and clean-room projects on schedule.

  10. Built high-performance teams aligned with Samsung global standards.

Senior Deputy Manager Production & Customer Service

Orient Electronics Pvt Ltd

Feb 2010 – Aug 2014

Executive Mandate

Managed integrated manufacturing, supply chain, after-sales service, and Samsung collaboration programs.

Key Outcomes

✔ $5M+ operational savings

✔ Productivity improved by 20%

✔ Lead times reduced by 20%

✔ Customer satisfaction increased to 90%

✔ SAP ERP implementation support

Core Competencies

  • Supply Chain Operations

  • Customer Service Excellence

  • SAP ERP Implementation

  • After-Sales Network Management

  • Continuous Improvement

Key Contributions

  1. Managed integrated manufacturing, supply chain, and service operations.

  2. Delivered $5M+ cost savings through operational improvements.

  3. Increased productivity by 20% through process optimization.

  4. Reduced supply chain lead times by 20%.

  5. Improved customer satisfaction from 70% to 90%.

  6. Reduced service turnaround time from 8 days to 4 days.

  7. Managed nationwide service network including 120+ partner workshops.

  8. Supported SAP ERP implementation improving process visibility.

  9. Reduced defect rates from 6% to 3.5%.

  10. Led Lean, Kaizen, and Six Sigma initiatives across operations.

Maintenance Engineer Manufacturing

Pak Elektron Limited (PEL – LG)

Oct 2008 – Feb 2010

Executive Mandate

Managed maintenance engineering, reliability programs, and manufacturing equipment commissioning.

Key Outcomes

✔ >99% equipment uptime

✔ Production capacity doubled

✔ <1% downtime achieved

✔ Reduced maintenance costs

✔ Improved equipment reliability

Core Competencies

  • Reliability Engineering

  • Preventive Maintenance

  • Industrial Automation

  • Equipment Commissioning

  • Maintenance Planning

Key Contributions

  1. Sustained equipment uptime above 99% across manufacturing operations.

  2. Reduced breakdowns using RCA and reliability engineering methodologies.

  3. Led installation and commissioning of new manufacturing equipment.

  4. Supported production capacity expansion through automation projects.

  5. Improved maintenance planning and execution processes.

  6. Reduced maintenance costs through MRO optimization initiatives.

  7. Enhanced spare parts forecasting and inventory control.

  8. Diagnosed and resolved complex PLC, drives, and automation issues.

  9. Improved equipment lifecycle performance through continuous improvement programs.

  10. Achieved less than 1% downtime while maintaining excellent internal customer satisfaction.

Executive Impact Snapshot

Enterprise Transformation Impact

Manufacturing & Operations
a factory with a lot of machines in it
a factory with a lot of machines in it
  • 5 Manufacturing Plants Commissioned

  • 2X Factory Capacity Expansion

  • 70,000 Units Daily Production Leadership

  • <0.1% Defect Performance

a group of boats that are sitting in the water
a group of boats that are sitting in the water
Miniature industrial complex with glowing lights
Miniature industrial complex with glowing lights
Procurement & Supply Chain
  • 73% Purchasing Growth

  • 25% Procurement Cycle Time Reduction

  • 25% Working Capital Improvement

  • Global Sourcing Across USA, China & UAE

  • PKR 800M+ Capital Projects Delivered

  • 550KW Industrial Solar Project

  • 40,000+ SQFT Warehouse Development

  • ERP & Digital Transformation Programs

Project & Infrastructure
person holding Eco Not Ego signage
person holding Eco Not Ego signage
Sustainability & Circular Economy
  • R2V3 Compliance Leadership

  • Electronics Refurbishment Operations

  • Reverse Logistics Optimization

  • Asset Recovery Programs

Industries Served

Consumer Electronics

Samsung, LG, LED TVs, Air Conditioners, Washing Machines

selective focus photography of inline front-load washers
selective focus photography of inline front-load washers

Home Appliances

Manufacturing, Assembly, Quality Systems

Cosmetics & FMCG

Personal Care Manufacturing

people sitting on chair inside room
people sitting on chair inside room
a man riding a skateboard down a street next to tall buildings
a man riding a skateboard down a street next to tall buildings

Supply Chain & Procurement

Global Sourcing, Strategic Procurement

Electronics Refurbishment

ITAD, Circular Economy, Reverse Logistics

E-Commerce

Amazon, Shopify, Digital Operations

Executive Leadership

Building Scalable Operations. Transforming Supply Chains. Creating Sustainable Growth.

Whether launching a manufacturing facility, transforming procurement operations, optimizing global supply chains, or scaling circular economy ecosystems, I partner with organizations to deliver measurable business outcomes.

Geographic Experience

Global Operating Footprint

North America

USA

Middle East

UAE

Asia

Pakistan
China
Korea
Japan
Thailand

Europe

UK
France
Germany

Address:

Lahore, Pakistan

Contact

© 2026. All rights reserved.

Email: masoodr.career@gmail.com

Phone (Call/Botim/WA) 1: +92 345 8017707

Phone 2 Call/WA): +92 315 8307707